If you’re looking for a top-tier crypto PR agency, you should first consider how many companies they have worked with in the past. The top dozen blockchain businesses, including exchanges, protocols, and blockchains, are typically good places to start. Ask for references and look at which publications they regularly place brands in. If an agency consistently places brands in tier-one crypto publications, you’ve found a top-tier PR agency.
A Forbes article that costs $10,000 and gets 50 views is considered a good PR campaign. The result was brand awareness and increased authority. However, these KPIs are hard to track in a PR campaign, as the medium is so complicated and has many social media channels. Once the article is published, it is often hard to know what is working and what isn’t. Luckily, there are agencies that specialize in this area of PR. The Wachsman Group, for instance, has 80 staff and offices in New York, Dublin, and Singapore. Their clients include Cosmos, Hedera Hashgraph, and NEM.
Another thing to keep in mind when selecting a crypto PR agency is the type of service they offer. It’s important to find a company that provides a variety of services, as different agencies specialize in different areas. For example, a blockchain PR agency should have specialized teams that specialize in NFT and cryptocurrency marketing. These agencies have the experience necessary to build a community around their clients and products. A good crypto PR agency will also know how to use social media to attract blockchain enthusiasts and NFT investors. Social media posts should be educational, engaging, and informative to help readers understand the benefits of a project. A good crypto PR agency will invite experts and other individuals to share their knowledge and experience about the project.
As the cryptocurrency market grows, so do the requirements for a cryptocurrency PR agency. A blockchain PR agency understands the nuances of building a vibrant community. They work with influencers in the industry, share products on their social media pages, and connect them with relevant communities. Traditional PR agencies, on the other hand, may still be relying on outdated marketing tactics. They may not be as effective at building a community for a crypto brand.
A blockchain-focused PR firm like Melrose can help companies with new product launches and build brand awareness. These PR agencies can also help with sponsored content, social media strategy, and more. They have experience working with clients such as BitTorrent, NEO, and the Nexo bitcoin ATM network. This can help you reach your target audience, which is essential in the early stages of any crypto company. A crypto PR agency that understands the unique requirements of the industry can help get your brand noticed by media outlets.
In addition to content marketing, a blockchain PR agency can also help with PR for cryptocurrency startups. With proper outreach, a blockchain PR company can improve its SEO during a crypto PR campaign, increasing the odds of being funded. A good SEO can make or break a crypto startup. If you have a stellar blockchain startup, SEO is critical to their success. This is especially true when it comes to securing funding. If your PR agency is able to boost traffic to your site, your chances for funding increase considerably.